Commercial Shoot for the Sorority Apparel Brand Rush Crush 2017 90’s theme fall line. Rush Crush is a brand that targets college student and sororities. For their 2017 fall line their inspiration was the 90’s. We wanted to create a photos that would showcase the fun aspect of this line and that would resonate well with a more youthful demographic.
Archives for July 2018
Commercial Shoot for Chelsea McCarty Creations feminist apparel brand. Chelsea’s brand is about female empowerment and feminist movement. We decided to create a shoot that would showcase strong women coming together. We went for an urban look that shows how woman can be tough but still kept it soft with the tones and colors so the photos will still align with Chelsea’s previous branding.
This colorful editorial was inspired by the Japanese street fashion scene of Harajuku and Kawaii styles. I love playing with colors so I was amazed when I saw the Harajuku fashion and knew instantly that I wanted to createan editorial that was influence by it. I had an idea to create something that was fun and really showcased the “kawaii” cute influences of the style. We partnered with JMI Styling… Keep Reading